Becoming An Expert Problem Solver - Step 3

This is when you evaluate the ideas you came up with during the ideation phase. Evaluate ideas first based on their impact on a goal, and secondly, on the complexity of the idea. Complexity is not about difficulty. Instead, it is determined by only two things: time and money.

Can the idea bring about successful results in the time constraints you have, and does it fit any known budget constraints you have? Ask yourself how large an impact the idea has. If you’re trying to cut £10,000 out of a budget and you come up with an idea that saves £100, the impact is relatively low. One with £1,000 becomes a higher-impact solution. You are looking for high–impact, low-complexity ideas.